“ON COMING HOME, OPENING UP AND ROCKIN’ OUT”
John Varvatos celebrates the opening of his Detroit store with a star-studded black carpet arrival and rock star-worthy VIP party, featuring a special live performance by Detroit native, Alice Cooper. Hosted by Chrysler in conjunction with Bedrock Real Estate Services, video directed by Anthony Garth of Hudson Edit.
John Varvatos, a Detroit native, opened his Downtown Detroit store today inside the former Wright Kay Building at the corner of Woodward and John R.
John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock ‘n’ roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star U.S.A. collection and Converse by John Varvatos.”
The photo gallery below from the company’s website (www.johnvarvatos.com) gives you a glimpse of what to expect when you visit.
Today’s afternoon tour guests began their private tour with a request to visit the new John Varvatos store as part of their three-hour Detroit outing. And we did just that.
New stores and restaurants are already opening all around us, and soon we’ll have a strong destination retail experience to offer with special stores like The Peacock Room, Shinola, Pure Detroit, Carhartt, Avalon International Breads, and so many more. Lower Woodward Avenue and the Willis-Canfield area will both be a huge draw with this kind of a start. Our guests are also really enjoying the Z deck murals and the adjacent art alley.
They like what they’re seeing in Detroit. We hear it every day in our tour vans.
Originally posted by Detroit Curbed
The Wright-Kay Building [home of Wright & Company] is back. Concealed by a plywood barricade during its months-long construction process, the restored ground floor has been revealed days before its debut as John Varvatos. The new look is a huge upgrade for the 124-year-old building. Installed decades ago, the previous granite facade hid the original cast iron frame like a bulky set of sweatpants. John Varvatos doesn’t open to the public ’til Friday, but let’s hope Bedrock Real Estate Services worked similar magic on the interior.